The success of the company's flagship brand

Dawn Mello returned to her job at Bergdorf Goodman less than a year after the departure of Maurice, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the direction of Maurizio and Mello bored and wanted to take the image of the company in a new direction. De Sole, who had been elevated to president and CEO ofdesigner handbags Group NV, realized that if Gucci became a profitable company, which would require a new image, and they agreed to pursue Ford vision.Domenico De Sole was outraged by the news and Arnault dismissed the application for a seat on the board of directors, which would have access to Gucci's earnings reports confidential, strategy meetings, and design concepts.
De Sole reacted by issuing new shares in an effort to dilute the value of the shares Arnault. It also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. Francois Pinault, founder of the company, according to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault was diluted share to a paltry 20%, and there was a legal battle to challenge the legitimacy of newGucci-PPR partnership, with the law firm Skadden, Arps, Slate, Meagher & Flom represents Gucci. The courts of the Netherlands ultimately upheld the PPR bid as it does not violate the laws of that country's business. The second largest shareholder is crdit Lyonnais with 11%. In September 2001 a settlement agreement took place between Gucci Group, LVMH and PPR. 2001 was also an incredible year for the Gucci Group acquired Bottega Veneta rates, Di Modolo, Balenciaga, and formed a partnership with Stella McCartney. After the departure of Ford, designer handbags cheap Group retained three designers to continue the success of the company's flagship brand: Alessandra Facchinetti and Frida Giannini, all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Womenswear in 2004 and designed for two seasons before leaving the company after a management dispute.
Ray served as Creative Director of Menswear for three years before resigning in January 2006, citing its inability to create a consistent image for Gucci during his time as head designer. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, currently serves as creative director for the entire brand. Giannini's Spring 2006 collection was lauded for its color and energy, recreating the buzz around the company's ready-to-wear that was heard for the first time since 1995 Ford season. Giannini's collections have since gone out of sight erotic Ford 1990. Even her fall-winter 2006 collection, with its sky-skirts and revealing necklines "was not very orgy all out of Tom Ford to glamorous" as a review website stated.Because Vogue icon status , Gucci is frequently mentioned in popular culture. With the advent of "designer label" culture in the second half of 1970's, an early reference to Gucci in a pop song was He's the best dancer of Nile Rodgers and Bernard Edwards, 1979.
It was made by Sister Sledge. "The champion of dance, their movements put him in a trance, and he never leaves the disco alone ... He wears the best clothes, the best designers, heaven knows, from head to toes: Halston, Gucci, Fiorucci. It looks like a still image, that man is dressed to kill ... "In hip hop, rap, where often the place name to boast of his luxury lifestyle, Gucci is frequently mentioned. In 2003, Gucci was the third most mentioned brand in Billboard Top 20 singles, with appearances in 47 different songs. Some critics claim that lyrical references to products are actually paid endorsements) Songs in which Gucci is mentioned include a combination of Aerosmith. Add It Up by The Kinks, Schooly D Gucci Time, I Know What You Want by Busta Rhymes and Mariah Carey, Jigga that Nigga labels, Oh my God, and Poppin 'Jay-Z, vapors and Groupie Luv by Snoop Dogg, Why You Hurt Me Missy Elliott, 50 Cent PIMP, let Bow Wow, Big Brovaz Favourite Things; Ginuwine Hell Yeah, Paranoid Android by Radiohead, The Fad by Chevelle, Still Fly by Big Tymers, Big Poppa by Notorious BIG, High Rollers Ice-T.
Gucc rapper used his stage name, Gucci Mane.Gucci has also been mentioned in the movies Alfie, Pretty Woman, Pret a Porter, Troop Beverly Hills, Spiceworld: The Movie, Hannibal, The Wedding Planner, Maid in Manhattan , Hitch, Monster-in-Law, Legally Blonde, The Devil Wears Gucci movie, Epic and Sex and the City: The Movie. But in Italian cinema mitici me - Colpo Gobbo a Milano. Cleavon Little Sheriff Bart is seen riding with Gucci replica handbags wholesale in Blazing Saddles.Gucci was also mentioned in the last season of Friends in the episode The One With Princess Consuela. Gucci was mentioned frequently in the first season of the television series Ugly Betty. The word "Gucci" is used as an adjective in the British Army to describe items of kit bought by individual soldiers as being superior to the issued equivalent.